Insul-Vest

Project Challenge

Insul-Vest required a brand refresh. Our strategic planning and industry experience revealed they needed more than a new logo and website. 

The project required: 

• A refresh of existing logo design
  
• Brand guide creation
  
• Improved website user experience
  
• Easy-to-use administration and editing of their website  
• Photography
• Digital and print collateral
  
• Press release for upcoming trade show
• Creation of trade show advertising

In addition to the project requirements Insul-Vest needed a quick turnaround. The time frame for completion was just a few weeks due to the Insul-Vest team attending a major trade show. 

Project Analysis and Approach

After performing an overall brand and website analysis goals and tasks were set for the project. 

Project tasks included:

• Design new website for phone, tablet and desktop
  
• Provide logo refresh options
  
• Collaboration with the trade show advertising department on development of full-page marketing materials.
  
• Create new product promotional flyers
• Write and submit press release for trade show
• Business card design
  

Project Outcomes

After meeting and discussing the needs the collaborative efforts produced the required professional results. 

The project deliverables included: 

• Brand standards guide
• Business card design
• Professional letterhead
  
• All digital files and fonts (logo, official font, etc.)
  
• A professional, intuitive, and responsive website   
  
• Press release
• Digital and print trade show advertising
• Product promotional flyers