Qualified Electrical Safety Training (QEST)

Project Challenge

As a continued education safety training provider QEST needed an easy-to-use online platform with e-commerce, event and membership management capabilities.

Individuals registering online needed the ability to:

• Register for upcoming courses online
• Pay via credit card or Purchase Order
• Receive e-mail reminders of their upcoming course
• Track CE units
•  Manage group discount pricing
  

QEST Administrators needed the ability to:

• Collect funds online
• Track registered students for each course
• Reporting capabilities
• Automated e-mail reminders to registered students
• Course survey capabilities
• Ability to update the website and upcoming courses

The project needed a solution that was secure with e-commerce capabilities and fully-integrated. QEST also needed brand identity and creative services.

Project Analysis and Approach

Pen Publishing Interactive met with the QEST team to discuss the project at a deeper level. We realized the QEST team needed more than a website, they needed a tool.

In initial meetings we explored all aspects of the journey a student would take from start to finish. We did the same for administrators. It was easy to see this platform needed to be robust and simple.

The moving parts in this project were many. Lucky for us we have over 20 years of experience delivering solutions.

After our discussions we proceeded to research the industry and competitors. We learned a lot and were able to integrate ideas into the final product.

Project Outcomes

We met project challenges by not relying on third party systems or software. The QEST team benefited from the innovations we've built into our home-grown(organic) content management system, FlipperSiteDeveloper CMS.

Individuals registering for QEST courses have the ability to pay online, receive confirmation and reminders. The checkout process is intuitive. The website allows for individuals to create an account and track their CE units from QEST training courses.

Administrators save time by having a robust e-commerce website with event and member management capabilities. The website allows them pull reports, see stats and send surveys from one simple interface. The QEST website has checkout coupon capabilities for promotions.

We also delivered a logo and created a two-sided promotional flyer to help the QEST team get the word out.

We're happy with the results and so is QEST owner and lead instructor John:

"They take the time and put in the effort to really understand your business. Unusual for most marketing people, they spent more time listening than talking. Everything promised was delivered."