Washer Specialties

Project Challenge

After years of brand inconsistencies Washer Specialties needed a refresh. The Pen Publishing Interactive team of experts performed a brand review.  

The review helped Washer Specialties identify their needs, which included:

• Establishment of company brand guidelines for all touch points
• New logo
• New Website design
  
• Custom programming for online product catalog  
• Improved Website usability
• Easy-to-use Website Content Management System
• Consistent use of logo, colors and fonts across mediums

Project Analysis and Approach

Pen Publishing Interactive and Washer Specialties have partnered on projects for two decades. The trust and partnership built through the years made project meetings easy. Project discussions and ideas were free flowing. The goals and tasks for the project were set and a timeline of deliverables created.
 
Project tasks included:

• Researching competitors and industry trends
  
• Gathering website images and files 
• Creating logo and website design options for client review
• Providing brand font and color variations
  

Project Outcomes

The collaboration and input from team members of both companies produced professional results.  

The project deliverables included:

• A professional, intuitive, and responsive website  
• Pay via credit card or Purchase Order
• Brand standards guide to help keep company brand consistency
• Business card and letterhead design
• Cutting-edge website system, FlipperSiteDeveloper CMS with SEO Maximizer
• E-mail marketing newsletter template
• Easy to use online chat feature that helps to exceed sales goals

"Pen Publishing Interactive breathed new life into our website. All the people there are so easy to work with, knowledgeable, and hard working. The process was so much less daunting because we went with them."